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These days, the word ‘cult’ gets bandied about very easily, however it takes more than a few Instagram likes to warrant the title. For FAITHFULL THE BRAND, it’s taken a few years to gain the title, and for good reason. Years before ethical fashion became a buzzword, friends and founders Sarah-Jane Continue Reading

When one thinks of Winnipeg, the first thing it’s associated with is isn’t usually high style. Frigid temperatures (during winter, Winnipeg reaches temperatures akin to the surface of Mars), self-loathing indie music, and experimental film, sure, but not necessarily fashion. But all that is changing thanks to a teensy new Continue Reading

Getting your ears pierced is a rite of passage during middle school. But some of us opted out of this momentous occasion or the holes somehow closed over time. If your ears are hole-free, you’re probably frustrated that all those stylish earrings models wear on the runways are out of Continue Reading

Cycling shorts are undoubtedly one of summer’s biggest and yet trickiest trends. Seen at Prada and Chanel on the runway, and Zara and Mango on the high street, it is definitely for the bravest amongst us. So how does this translate into real life? Two members of the Marie Claire fashion Continue Reading

Whether you’re lazing at the cottage with hours at your disposal or just squeezing in a few chapters here and there between hectic summer activities, there’s a buzzy new book out there for you. From breezy beach reads to thought-provoking essays and beyond, here’s what we’re adding to our reading Continue Reading

We don’t have to tell you that it’s been one #HotGirlSummer. And in the oppressive heat, even those who typically make sacrifices for fashion are making practical concessions. If you’ve been wilting this summer sporting your oh-so-trendy cargo pants, you need to lighten up. Cargo shorts (or utility shorts as Continue Reading