Majority of Indian women prefer to wear ethnic outfits in India, which is why there are many Indian brands catering to this need. Undoubtedly ethnic wear looks understated, elegant and you can always add hints of your own style into it as the way you dress is a reflects the inner you. Few of the famous brands like Global Desi, Aks, Soch, Rain & Rainbow and Biba have a good collection. If you are looking for designer ethnic wear many individual fashion designers have launched their collections online and our favorite picks among them are Anushree Reddy, Shymal & Bhumika and Anita Dongre. Buying a designer label would be an investment as ethnic wear will never go out of fashion and you can flaunt these pieces for a number of occasions. These designer ethnic outfits are priced at higher rate and not all of them would be able to afford an outfit from these fashion labels which is why we will be talking about ethnic brands from both categories , designer fashion labels and affordable yet stylish ethnic band options for you to choose from.
BIBA is an Indian brand that has played a dominant role in women’s ethnic wear segment in India. They offer contemporary and trendy ethnic wear offline and online at a much budgeted price. The populr brand owns a diverse range of ethnic apparel consisting of kurtas, salwar-kameez sets, dupattas, bottom-wear , patiala-suits, mix and match apparel, floor-length anarakalis and many more other combinations. With BIBA you will have the best of trendy ethnic wear as per the requirement of the event and your mood.
2. Rain And Rainbow
If you are fond of a lot of color and traditional Rajasthani elements in your ethnic wear then Rain and Rainbow can easily become your one stop destination. This is one of our most favorite brands to shop from among all the ones we have listed today. All their ethnic outfits have the rich Indian ethnic sense. Filled with beautiful colors, combinations, eye-pleasing prints, intricate embroidery and thread work,their traditional collection will definitely help you to get that perfect ethnic outfit for this festive season.
Aks is another Indian brand that reflects its modern approach towards ethnic fashion. It is visible in every kurta and anarkali suit they have to offer. You will absolutely love their trendy high-low kurtas, asymmetric kurtas, floral printed kurtas, collared office wear kurtas, straight kurtas, A-line kurtas . Their stunning collection is sure to amuse you and get you tons of compliments for being a contemporary diva wherever you go. Aks by Nidhi can be shopped at various e-commerce portals. Best place to buy Indian clothes online is Flipkart and Amazon as Aks always has a 50% on the latest styles there.
Soch is one ethnic brand that has mastered their prints, colorts, works and fabric.From exclusive designer wear to elegant fashion wear soch is your one-stop brand for all your ethnic needs. Soch offers an exclusive collection of ethnic wear, from kurti-suits to dress materials and sarees, everything is crafted to perfection. Popular for its hand-picked fabrics, insane use of colors, elaborate embroideries and rich Indian aesthetics , it has pioneered the term’ ethnic fashion’ in Indian ethnic heritage. Their collection includes sarees ,skirts ,tops, tunics, salwar-kameez, dress materials that are in tune with the most recent fashion dynamics.